Shopping in IcelandIceland enjoys a very high standard of living and Icelanders demand quality and diversity in the products they purchase. And here comes the big surprise - designer brands and high-fashion labels are generally less expensive in Iceland than in other parts of the world. This is owing to lower overhead costs and the fact that the market simply cannot support the astronomical mark-ups that are the norm in many larger cities.
Add to that the benefit of tax-free shopping - which gives you an added discount of approximately 15% - and you wind up with prices that are truly competitive. To say nothing of the pleasure of shopping in areas of astonishing natural beauty and at shops that are concentrated into a relatively small geographical area. All this considered, Iceland turns out to be a very attractive shopping option indeed!
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