Icelandic Wool by Varma

Varma is produced by Glófi ehf, the largest knitwear producers in Iceland. Glófi is a leading manufacturer of quality products made from Icelandic wool. The main product is known as „Varma – the Warmth of Iceland“. Glófi is jointly owned by Logi A. Guðjónsson, Managing Director, and Páll Kr. Pálsson, Chairman of the Board.

Varma of Iceland – Pure Icelandic Wool

The Varma brand includes socks, mittens, hats, headbands, gloves, scarves and shawls, as well as a selection of sweaters, cardigans and capes made from high quality Icelandic wool.  The Icelandic wool product lines range from traditional styles and patterns following the latest fashion trends. The emphases on Icelandic designs has led to the development of a new designer knitwear line called “Blik”. It is designed by Icelandic knit designer Laufey Jónasdóttir.

High Quality Products

Glófi aims to produce high quality Icelandic products from the raw materials provided by Icelandic farmersin a cost efficient and environmentally safe way. Icelandic wool is the main component of their products.

Extensive Sales Network

Varmi products are sold and distributed through an extensive sales network that includes designers and specialty shops in Iceland and abroad, all of the major retail outlets in Iceland as well as tourist and souvenir stores.


Varma gets around online too and is now widely available by postal delivery through the Nordic Store, whose distribution network covers Scandinavia, Europe and North America.